The "Multi-Primary-Color Technology" adds cyan and yellow to the usual red, green, and blue colors that make up an on-screen image.
Cyan and yellow (along with magenta and black) are two of the colors used in standard four-color printing as seen in magazines and newspapers.
According to Sharp, adding these to colors to the display expands the range of colors the it can reproduce (its "color gamut") to more than 99 percent of "real" surface colors.
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