CONVENTIONAL wisdom says that too few people will pay to use Wi-Fi services when they fly and that the fledgling industry is, therefore, not likely to succeed.
Domestic airlines have been lining up to wire planes for Wi-Fi service. Just a year after it outfitted its first airplane for American Airlines, Aircell has installed its land-based Gogo Wi-Fi service on 526 aircraft for various airlines. Aircell executives told me that installation costs about $100,000 a plane.
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