New practice of neuromarketing — where MRI technology is used to determine a shopper’s preferences and actual brain reactions to a particular product or idea — is being applied to the film industry, starting with the horror genre.
MindSign Neuromarketing is leading the charge in applying neuroscience to feature films, with assistance from film producer Peter Katz. They are calling this new hybrid of neuromarketing and how it applies to film, rather than commercials or movie trailers, neurocinema.
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