During the Internet boom, retailers and consumer packaged goods manufacturers began talking about a new kind of demand-driven supply chain. Rather than build product based on historical forecasts, load up a warehouse and then push it out to the marketplace, savvy supply chain managers would capture real-time demand from point of sale systems and cash registers and use the emerging supply chain planning and management tools to make things according to demand. Sell one, make one. If a company could really capture what its customers were buying, less excess inventory would pile up in warehouses.
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